Blogdate 040319: Facebook posts best practice

Today’s task is… one of today’s tasks is to determine what is best practice in Facebook posts for 2019.

I am going to track my finding below, feel free to come along for the ride.


  1. Video is best

  2. Question + Image (50 characters max text length)

First up: Buzzsumo’s very timely (well done you) report.


So having video would be ideal.

Second best would be a question and a photo.

Giveaways and Coupons aren’t always available but if it is.. i would hazard a guess you could add them to the question photo combo.

Links are pretty easily available. Lets do that.

Next Up: Length of posts

If you want the best chance of engagement, keep your Facebook posts no longer than 50 characters. This makes sense — Facebook consumption is extremely passive, and attention spans are short. You need to be able to grab people’s attention quickly and effectively if you want to be noticed.

So less than 50 characters. Easy.

Ok… not so easy. 50 Characters is nothing! I made a template post and I ran to 165 characters with a bit of strenuous editing. I will share a version of the template a bit later.

Do you want to read the full BuzzSumo article? Click Here.