Yesterday was facebook posts. Today is Facebook Lead Ads.
What do the ads look like?
I need to know how much text to write, what kind of image to use.
I found this: https://connectio.io/the-ultimate-facebook-lead-ads-cheat-sheet/
which was useful.
Lead Ads have very little text, similar to PPC.
After I had skimmed the connect.io post I searched for some example posts and created this.
As you can see… there isn’t much text. Also the grey image space crops to become the orange image space when you click through to the form.
Next I considered Facebook User “Action vs Intent”
This was my best guess.
However, having just had a chat with a Facebook Leads expert… Brand Awareness might not count for much. The new idea is:
Click-Through-Rate vs Brand Awareness
I don’t know the validity of this but apparently Click-through beats Brand.
So good content prompts clicks.
Phew… I hope that is somewhat coherent.
OK! I went back an updated my chart…!
Wham! Endorphin release resultant from feeling that I am very clever.
Next up: I try to figure out what XYZ is at each stage.
Oh i also realised that my headspace/intent column could map to “Buying Stage” (awareness, consideration, etc..)